Natural, “messy gourmet” style of photography, fulfilled with energy and bursting with flavour, remains true to the brand’s philosophy stating that food should come from the kitchen, not the chemist. The simplicity of composition allows the product being the hero, further enhancing the idea of the food made from the best quality ingredients.

The challenge was to design packaging that stands out on a retail shelf covering the idea of flavourful crunch, contagious enthusiasm and energy at the same time. Engagement of the consumer’s senses was achieved by outlining the texture of the grains and seeds as well as personalising the type. A natural colour palette, inspired by the flavours and photography, helps communicate product attributes.