Holistic health boutique renowned for its signature skin care remedies and face & body treatments asked for help with refreshing its identity. They were looking for a modern look to engage more with the younger audience seeking authenticity and an attainable luxury. Fresh brand character and an authoritarian voice emerged from the simplification of the brand mark, unification of the packaging and clearly defined packaging architecture.

New visual identity is inspired by traditional, no-nonsense apothecary aesthetic with a modern twist. The result is a premium, less gender specific brand that conveys knowledge and experience as well as the natural science behind the products. The re-design elevates the range to a premium positioning and creates consistent voice and aesthetic.