Homeward Bound is an initiative for women in science, culminating in an expedition to Antarctica. Homeward Bound aims to heighten the influence and impact of women with a science background to influence policy and decision-making as it shapes our planet. 

The identity re-imagines traditional symbols for male and female and presents them in collaboration, overcoming preconceived notions of gender and negative stereotyping. It is hand-drawn, expressive and easily recreated by anyone. The mark also symbolises the personal commitment and passion among the participants joining the project and turning it into the global movement supported by the underlying message: ‘Mother Nature Needs Her Daughters’.